Welcome to Miami — Pink, Pizza, Palm Skyline
The 305 takes its name from Miami's famous area code and runs an aesthetic to match: hot pink and ocean blue, neon signage, palm-tree silhouettes, retro 1980s Floridian colour blocking. The Dubai version sits on Palm West Beach inside the Club at West Beach — the strip of polished beach-and-restaurant venues that runs along the Palm's outer crescent — and faces directly across to the Dubai Marina skyline. From the daybeds you see Marina towers in the photograph; from the pool deck you see Bluewaters and Ain Dubai to the right. The view is one of the best in any Palm Jumeirah beach club.
The kitchen is the venue's calling card and the operating differentiator. The centrepiece is a giant wood-fired pizza oven that produces The 305's signature 40-inch pizza — a sharing-format pie sized to feed groups of 4–6, available in a rotating set of Miami-inspired toppings (the classic margherita, a spicy diavola, a Cuban-coded ham-and-cheese). Beyond the pizza, the menu runs Florida-Caribbean coastal: ceviches, jerk chicken, mahi-mahi, fish tacos, sharing platters for groups. The dreamy pink Mr Whippy soft-serve machine that has become Instagram property — at the entrance — is the venue's dessert programme and the most-photographed feature.
The venue runs day-to-night. Day is pool-and-beach-club with sunbeds, daybeds, and cabanas; sunset transitions to dinner-and-DJ; the evening tilts party-coded with house and pop programming until 01:00. The crowd skews younger than the Drift/Nikki tier and is dressed for the colour-saturated Miami photo. The 305 is the most photographed venue at Palm West Beach and works particularly well for groups, hens, birthdays, and celebration tables. Compare The 305 vs SAN Beach →
Where The 305 sits at Palm West Beach: more colour-coded than SAN Beach next door (which is minimalist-mature), more group-and-celebration-friendly than Surf Club (which is more restaurant-led), more Miami-themed than February30 (which is Beirut-imported). The signature pizza and Mr Whippy combine to make it the cluster's most overtly photogenic venue, and the day-pass entry at AED 175 weekday redeemable is among the better-value Palm Jumeirah passes.
Check Availability
Day passes, cabanas & groups
Amenities at The 305 Dubai
The 305 is one of Palm West Beach's most photographed venues — the pink Mr Whippy machine and 40-inch pizza are operating differentiators. Group bookings and celebration tables welcomed. Atmosphere tilts party-coded from 17:00 onwards.
Photo Gallery
Editorial gallery — pending replacement with official venue photography.
Prices & Packages
| Package | When | Price | Min. Spend | Includes |
|---|---|---|---|---|
| Weekday Day Pass | Mon–Thu | AED 175 | 5 drinks + 1 dish included | Sunbed + service |
| Weekend Day Pass | Fri–Sun | AED 200 | AED 100 F&B | Sunbed + 50% redeemable |
| Premium Sunbed | Any day | AED 300 | AED 150 F&B | Front-row position |
| Daybed (2 pax) | Any day | From AED 600 | AED 300 F&B | Double daybed |
| Cabana (4–6 pax) | Any day | From AED 1,500 | AED 1,500 F&B | Group cabana |
| Sunday Brunch | Sun | AED 350+ | Brunch package | Bottomless options |
Weekday AED 175 day pass is the headline value play — 5 drinks and 1 dish included means the practical cost of a Mon–Thu visit is genuinely close to free. Weekend rates are 50% redeemable. The 40-inch signature pizza is AED 175–250 depending on topping.
Florida-Caribbean Coastal
Plus Wood-Fired Miami Pizza
The kitchen runs Florida-Caribbean coastal cuisine — a faithful reading of Miami restaurant culture. Ceviches with mahi-mahi or seabass; Cuban sandwiches built properly with mojo-marinated pork; jerk chicken with rice and peas; fish tacos with chipotle mayo; whole grilled fish from a small daily market. The pizza station is the operating star — a wood-fired oven producing the 40-inch signature pie at sharing format, plus standard 12-inch options for solo and couple ordering. Pizzas are NY-Miami crossover style: thin crust, generous toppings, soft hand-tossed dough.
Bar service is tropical-cocktail-led. Frozen daiquiris (mango, strawberry, classic), Pina Coladas, mojitos, classic margaritas, plus a serious rum collection (Cuban, Jamaican, Bajan). The wine list is short but well-curated for a beach club, with rosé and Sauvignon Blanc anchoring the by-the-glass section. Service is friendly, multilingual, and runs the volume of a busy Miami restaurant — fast, attentive, used to managing celebration tables and group birthday bookings.
Menu Highlights
What to Know Before You Go
Dress Code
Miami-coloured beachwear is on-brand. Neon, pink, palm prints — encouraged. Cover-ups required when leaving the beach. Smart-casual at the restaurant after 19:00 — no men's swim shorts or vests for dinner.
Booking
Weekend daybeds and cabanas book 5+ days ahead. Sunday brunch sells out 3+ days ahead. Mid-week walk-ins usually accepted at the AED 175 day-pass tier. Group birthday bookings (8+) require 7+ days notice.
Getting There
The Club at Palm West Beach, on the outer crescent of Palm Jumeirah. Multi-storey paid parking on site (validated for guests). 12 minutes from JBR, 25 minutes from Downtown. Uber/Careem drops at the West Beach main entrance.
Children
Children acceptable at lunch — the venue is family-tolerant in the day with the soft-serve machine and pizza menu suiting kids. Atmosphere tilts adult-coded after 17:00 with DJ programming. Use Riva Beach Club at the Palm Shoreline for explicitly family days.
Budget Planning
Solo with weekday pass: AED 200–350. Couple with daybed and lunch: AED 700–1,200. Group of 4 with cabana, 40-inch pizza, and bottle service: AED 2,500–4,500. Sunday brunch: AED 350+ per person bottomless.
When to Visit
Weekday afternoon (14:00–18:00) is the value sweet spot — 5 drinks + 1 dish included for AED 175. Sunset (17:30–19:00) is the most photogenic light over the Marina skyline. Saturday is the social peak.
What Guests Say
"The 40-inch pizza is real — we ordered it for 6 people and the entire table couldn't finish it. The Marina skyline view at sunset was the bonus. The pink Mr Whippy machine has earned its Instagram fame; we left with cones twice. Better value than any other Palm West Beach venue at the AED 175 weekday tier."
"Booked a cabana for a hen do — bottle service, 40-inch pizza for the table, frozen daiquiris on rotation, sunset DJ. The team handled the group beautifully and the photo set against the Marina skyline was unbeatable. Will return for the brunch."
"Strong value at the weekday AED 175 — basically a free beach day after the food and drinks credit. Music can climb earlier than you'd want for a relaxed lunch. The pizza is the standout; the rest of the menu is solid but not destination food."
Frequently Asked Questions
Similar Venues
Welcome to Miami
at Palm West Beach
The 305 is the most photographed Palm West Beach venue. The weekday AED 175 day pass is the cluster's value play — 5 drinks and 1 dish included.
Why Book Through BeachClubDXB?
Best Price Guarantee
We match or beat any direct price. Book with confidence knowing you're getting the best deal available.
Confirmed in Under 2 Hours
No phone calls, no waiting. Your booking confirmation lands in your inbox fast. Check the date, show up, enjoy.
Free Cancellation
Most venues offer free cancellation up to 24 hours before your visit. Plans change — we've got you covered.
Still have questions? Ask us directly →
📩 Get the Best Dubai Beach Club Deals Weekly
Join 15,000+ readers who never pay full price. New venue deals, ladies' day specials & price drops — every Tuesday.
No spam. Unsubscribe anytime.