French-Moroccan Ultra-Luxe by Casablanca Fashion House
Casablanca Beach Club is the Dubai pop-up that brought together three brands across the luxury fashion-and-hospitality stack — Atlantis The Palm (the property), Casablanca (the Charaf Tajer–led French-Moroccan luxury fashion house with its tennis-and-tracksuit visual codes), and Ounass (the Middle East's leading luxury online retailer). The collaboration produced a branded beach-club concept that lives within the Atlantis The Palm beachfront and runs as a separate venue from the resort's main pool-and-beach product.
The aesthetic is the venue's defining feature. Casablanca's signature visual codes — pastel ochre, deep emerald, retro French-Riviera prints, and the brand's tennis-court-and-tracksuit design language — applied to parasols, sunbeds, towels, branded service runner uniforms, and dining-room interiors. The brief reads more like a high-fashion editorial set than a typical beach club, which is precisely the point: Casablanca Beach Club is a luxury-positioning play that happens to also serve food and drink.
Food and beverage runs a French-Moroccan crossover menu — North African mezze and tagines paired with French Riviera coastal dishes, Provençal rosé, and a serious champagne programme. The kitchen is genuine (Atlantis runs serious culinary infrastructure across its outlets) and the menu sits in destination-restaurant territory rather than pool-club shorthand. Day-pass entry is AED 250 weekday (AED 150 redeemable) and AED 350 weekend (AED 200 redeemable). The venue is 21+ only — an explicit adults-only positioning unique to this Atlantis sub-brand. Compare Casablanca vs Drift Beach →
Where Casablanca sits in the Palm Jumeirah beach-club lineup: more fashion-coded than any neighbour (the Casablanca × Ounass DNA is real), more 21+-strict than most, more food-led than the party venues, more culturally specific than the generic luxury template. The pop-up status means programming and pricing rotate with seasonal collection drops; check the official Atlantis page for current state. Couples and Casablanca-fashion-house followers should anchor here for a high-end aesthetic-led beach day; party bookings should use other Palm venues.
Check Availability
Day passes, cabanas & groups
Amenities at Casablanca Beach Club
Casablanca Beach Club is 21+ ONLY — strictly enforced. Children are not permitted. The pop-up status means programming details and seasonal collection branding may rotate; current state is bookable through Atlantis directly. Pool access is at separate Atlantis pools (not within Casablanca Beach Club's footprint).
Photo Gallery
Editorial gallery — pending replacement with official venue photography.
Prices & Packages
| Package | When | Price | Min. Spend | Includes |
|---|---|---|---|---|
| Day Pass (Standard) | Mon–Fri | AED 250 | AED 150 F&B | Sunbed + service |
| Weekend Day Pass | Sat–Sun | AED 350 | AED 200 F&B | Sunbed + service |
| Premium Sunbed | Any day | AED 450 | AED 300 F&B | Front-row position |
| Cabana (2 pax) | Any day | From AED 1,000 | AED 700 F&B | Casablanca-branded cabana |
| Cabana (4–6 pax) | Any day | From AED 2,500 | AED 2,000 F&B | Group cabana |
| Restaurant Reservation | Any day | À la carte | — | Without sunbed |
Casablanca Beach Club is 21+ only — strictly enforced at entry. Pop-up programming and seasonal collection drops may carry temporary pricing variations. Book through Atlantis directly or BeachClubDXB. Atlantis hotel guests get separate pricing; this is for non-resident day-pass entry.
French-Moroccan
Pop-Up Kitchen
The kitchen runs a French-Moroccan crossover menu that draws from both ends of the Casablanca brand DNA — French Riviera coastal techniques (whole grilled sea bass, salade niçoise, lobster pasta) paired with North African mezze and tagine plates (lamb tagine in proper clay pot, mezze of harissa hummus, fish couscous). Atlantis culinary infrastructure backs the operation, which means the food sits in destination-restaurant territory rather than the simpler beach-club shorthand of competing pop-ups.
Drinks lead with a serious Provençal rosé programme (Whispering Angel, Léoube, Domaines Ott in volume) and a champagne service that runs through to magnum format for cabana tables. The cocktail menu pairs French and Moroccan signatures — French 75, Aperol spritz, mint-and-orange-blossom Moroccan-coded cocktails. Service is multilingual and used to managing high-end Atlantis-resort guests with the polish that property is known for.
Menu Highlights
What to Know Before You Go
Dress Code
Smart-resort to elegant. The Casablanca aesthetic encourages chic dressing; the venue rewards effort. Cover-ups required leaving the beach. Smart-casual at the restaurant for dinner — no swim shorts. The 21+ policy is paired with a tighter dress-code expectation.
Booking
The pop-up status means availability rotates with seasonal collection drops — book 7+ days ahead for weekends, even further during fashion-week-coded periods. Cabanas 7–14+ days ahead. Restaurant-only reservations available.
Getting There
Atlantis The Palm, Crescent Road, Palm Jumeirah outer end. Atlantis hotel valet parking. 18 minutes from JBR, 35 minutes from Downtown. Uber drops at the Atlantis main entrance — Casablanca Beach Club is signposted from the resort lobby.
Children
21+ ONLY. Children are not permitted. Use other Atlantis venues (Aquaventure Waterpark, Cove Beach for the family product) for kids — Atlantis runs separate family-targeted facilities.
Budget Planning
Couple's afternoon: AED 1,000–1,800. Cabana of 4 with French-Moroccan lunch and rosé: AED 4,500–7,500. Cabana of 6 with magnums: AED 8,000+. Restaurant-only dinner: AED 500–900 per person.
When to Visit
Saturday lunch (13:00–16:00) is the social peak. Weekday mid-afternoon (15:00–18:00) for the calm version. Sunset (17:30–19:00) is the most photogenic light. The pop-up status means seasonal collection events are worth attending if scheduled.
What Guests Say
"The Casablanca DNA actually reads through the venue — branded parasols, towels, service runner uniforms in the fashion house's exact colour palette. The lamb tagine was a destination-restaurant standard. The 21+ policy made for a properly grown-up afternoon. Will return for the next collection drop."
"Took a cabana for 4 — Whispering Angel by the magnum, mezze platter for the table, a long French-Moroccan lunch into sunset cocktails. The fashion-house aesthetic is real — every Instagram angle has a Casablanca print or branded element. Atlantis service polish backs the whole operation."
"Beautiful pop-up, serious food, expensive. The 21+ policy is strictly enforced — we saw a family turned away. Programming rotates with the fashion calendar; we caught a quieter weekday. Worth the visit if you follow the Casablanca brand. Less compelling if you don't."
Frequently Asked Questions
Similar Venues
Casablanca × Ounass
at Atlantis
The fashion-house pop-up is 21+ only and books out for collection-drop weekends. Reserve cabanas 7–14 days ahead.
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